Last month I wrote about our club Facebook pages. In that time I’ve added a new Facebook page for the Thrift Store, facebook.com/EastonThriftStore, which provides an official business presence for the Thrift Store available to all. To be honest, I am always looking for new ways to make the most of Facebook and strive to learn from social media gurus every chance I get. One of those queries focused in on the important difference between Facebook “Like” and “Share” buttons seen on all posts and pages.
So what is the difference between “Like” and “Share”?
“Like” lets you share a link on your Timeline and News Feed in one click. While “Share” lets you comment on the link and choose the target audience. “Share” is the more powerful of the two.
When you click on “Like” on a Facebook status, comment or photo, you are giving a nod of approval or a vote of appreciation. The number of “likes” is reported under the item and you have the option to “Unlike” it later if you want. When you encounter a “Like” button on a web page, more things happen when you click: a post is created on your Wall, your friends will see it in their newsfeeds, and the “like” action is recorded numerically on the page you liked. If you “like” a Facebook Page, like the Easton Lions Page, you are subscribing to that page and will receive further postings from that Page in your newsfeed.
When you encounter a “Share” button on a web page, several things happen when you click: a post is created, and you have the ability to add comments about the item you are sharing. Also, the title of the web page, its address, an excerpt from the page and a thumbnail image (if you choose to add one) will appear on the newsfeeds of your selected audience. It is a more robust way of bringing attention to something in which you are interested, essentially saying “All my friends have to see this!” Our club Facebook page is facebook.com/EastonLions or select the f-circle at the top right of this page.
We also maintain a Twitter feed for our club. I will talk more about that in next month’s newsletter. In the meantime, keep sharing and get the word out!. If you have any questions about Facebook, or our page in particular, please feel free to contact, me, Matthew Cioffi or Dottie Fulginiti. If you have an interest in helping out with our web content, Facebook, Twitter, or otherwise, please send me an email at email@example.com.